Hypertext: "Digital Representation"

Text prepared and published in such a way that it is linked together in a non-sequential web of associations that allows the user to navigate through related topics, from one document to another. It can include other media, e.g., graphics, images, and especially the continuous media - sound and video. Apparently, Ted Nelson was also the first to use this term. The author embeds hyperlinks in the text that the user can simply click on to view the related document associated with the link. HyperText is the method by which you move around on the web — by clicking on special text called hyperlinks which bring you to the next page. The fact that it is hyper just means it is not linear — i.e. you can go to any place on the Internet whenever you want by clicking on links — there is no set order to do things in. Hypertext is therefore usually non-linear.

The World Wide Web (WWW) combines computer networking (the Internet) and Hypertext MarkUp Language (HTML) into an easy to use system by which people can access information around the world from a desktop computer. Hypertext is the medium used to transmit the information in a non-linear fashion via computer by  clicking on a "link"  using a mouse.
'Hypertext' is a recent coinage. 'Hyper-' is used in the mathematical sense of extension and generality (as in 'hyperspace,' 'hypercube') rather than the medical sense of 'excessive' ('hyperactivity'). There is no implication about size— a hypertext could contain only 500 words or so. 'Hyper-' refers to structure and not size.

Hypertext links can access numerous types of material, for example, educational material such as course syllabi and resources, explanatory notes for a Web-based document, sources for references, explanatory notes, commentaries by other writers, links to other relevant resources or publications, graphics, sound, video.  The term "hypertext" is being replaced by "hyperlink," since text is not the only kind of link. By simply clicking, the user can be taken to a new bit of information, a new Web page or multimedia such as sound, graphics or video.
Hypertext documents can either be static (prepared and stored in advance) or dynamic (continually changing in response to user input, such as dynamic web pages). Static hypertext can be used to cross-reference collections of data in documents, software applications, or books on CDs. A well-constructed system can also incorporate other user-interface conventions, such as menus and command lines. Links used in a hypertext document usually replace the current piece of hypertext with the destination document.
There cannot be a single brand that hasn’t opted for SEO, after all we all desire to be ranked higher in the eyes of search engines. When you add hyperlinks to the anchor text, you are generating backlinks. It could be an inbound backlink or an outbound backlink. Google values your efforts if you have referred relevant sites. An inbound link will increase the user experience on your website and will also increase your page views.
In computing, a hyperlink, or simply a link, is a reference to data that the reader can directly follow either by clicking, tapping, or hovering. A hyperlink points to a whole document or to a specific element within a document. Hypertext is text with hyperlinks. Hypertext and hyperlinks are interrelated terms and powerful tools cross linking websites on the net. Hypertext is the word or the text that has been anchored with a reference that takes one to additional source of information instantly by just clicking on it. Hyperlink is the URL to which this hypertext takes one to.